Understanding Logo Design

If a business is a human body, the logo is the face. It is what people will see first, judge first and remember. So, it is important that a logo is designed well, and designed with the target market in mind. This book aims to educate the reader about the process of logo design in its simplest form. This book would be beneficial to anyone unfamiliar with logo design, but in particular, young graphic designers, and clients who are looking to become more involved in the logo design process and further their understanding of logo design. Information in this book is based on the general perceptions and interpretations of colour, type and shape, and put into a readable format that can be used as a basic platform or starting point for logo design.