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SMART Marketing

ByTeik P Oh

Usually printed in 3 - 5 business days
Seven easy to follow steps for any small business to create a focused Marketing Plan. In this book, the owners of a small business are led through the SMART Marketing 7 step process to Identify their REAL product, Identify their REAL market, Match their market's requirements with their resources, use their selling price as a factor in marketing, identify their targeted marketing activities, develop their campaign plan along with clear messages, and then implement and monitor results. Over all, their information gathering, decision making and planning are measured against the SMART model to make sure that everything is relevant and achievable. Any business can use these principles, and within 4 to 6 weeks, arrive at a marketing plan that is highly focused towards giving your ideal customers exactly what they want from your products.

Details

Publication Date
Apr 20, 2015
Language
English
ISBN
9781326249373
Category
Business & Economics
Copyright
All Rights Reserved - Standard Copyright License
Contributors
By (author): Teik P Oh

Specifications

Pages
156
Binding
Paperback
Interior Color
Black & White
Dimensions
A5 (5.83 x 8.27 in / 148 x 210 mm)

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