Even if you’re new to the sales business you know there’s a fundamental science behind it: prospect, lead, opportunity, pitch, close. However, you probably also know that it’s not that simple. Sales aren’t just a science; it’s also an art form. And as with any art form, there are certain sales secrets that can help you improve your craft, and ultimately, numbers. People are attracted to strength more than weakness. Turn every shortcoming into an advantage by demonstrating the positive where someone else sees the negative. You can turn any weakness into a strength. That’s not to say you should be negative. Focusing on the negative just means that you’ll gain more traction by demonstrating how someone will be at a disadvantage if they don’t buy your product. Showing them what they have to gain only piques interest, at best. Showing them what they have to lose will surely capture their attention. To learn everything about sales secrets click the above buy button!