NET Value: How to Develop a Winning Value Proposition for Marketing in the Digital Culture

NET Value is your field guide – your handbook – for creating customer value and increasing shareholder value in today’s digital age. In a tough economy, people demand proven value. For the first time, a simple guidebook shows you how to deliver it the way customers want it! The foreword is written by David Carlick, who served as chairman of the board of the parent company of MySpace before it was acquired. Carlick speaks about the power of the Internet and Web 2.0 and sets the stage for a book that shows how to use one's value proposition as the singular organizing principle for a business – down to the metrics it uses to measure performance.