Being an influencer is all about creating amazing content. Whether you’re on Instagram, YouTube or Vine... it really doesn’t matter. People tune in because they want to be inspired, informed or entertained and that’s what your content does. This is also important when it comes to networking, getting shout- outs from other influencers and finding sponsors. The better your content, the more other people are going to want to be associated with your brand. We’ll address how to do all of this later in the book.