Dr. Subho Chattopadhyay is a UGC-Net qualified Management teacher and academician with interest in the areas of Marketing and Brand development. Presently he is working as an Associate Professor at LBSIMT, Bareilly (India). He is teaching in the areas of Marketing and International Business. During his career as a management teacher, he has conducted MDPs and has been a resource person for training programmes conducted for the Ministry of MSME, University teachers and Chartered Accountants and entrepreneurs. He has presented several research papers in national and international conferences. His published work includes research papers in national and international journals, articles in magazines and chapters in books. Some of his research papers have been listed in Econbiz, Proquest and EBSCO database. He holds a Doctorate in Business Administration and his research interests include the study of brands and brand development, positioning of brands, brand positioning strategies in FCG