Alfredo de la Casa is a journalist and author of best selling books, including Vietnam Business and people: understanding cultural differences. De la Casa was born in London, England where he graduated as a Management Accountant. However his passions have always been writing, travelling, cultural differences and hospitality (including fine food and wine). He has travel to over 26 countries including Mexico, Cuba, Portugal, Spain, Tunisia, Malaysia, Thailand, Cambodia, Vietnam, Sweden, France, Germany, Italy, Poland, Hungary and Croatia. While he has worked and lived in three, and he is now a resident in Viet Nam and a regular writer for the local press. His passions, experience and communication skills have provided him with the right background and tools to be an expert in cultural differences, travel and hospitality which is clearly reflected in the quality of his articles, books and seminars.