Bastin Gerald is the CEO and Founder of Profit.co, a silicon valley company providing best-in-class OKR management software that helps organizations execute their OKRs successfully. Bastin holds an MBA from the Wharton School at the University of Pennsylvania. Throughout his career, he has gained expertise in multiple strategy-execution frameworks, including Hoshin Kanri and OKRs. He started his career as a process consultant, re-engineering business processes for big improvements in performance. His first job was with the TVS Group in Chennai, where he led the re-engineering of the warranty settlement business process, reducing the lead time from 210 days to 7 days. The project propelled the company to receive the prestigious Deming Prize. He moved to the US to join Oracle in 1998 and worked on multiple roles implementing ERP software at Fortune 1000 customers and developing product strategy, GTM plans and strategic alliances with partners like Deloitte and Bearing Point. He then studied at the Wharton School of Management in 2006, before working at a fintech startup called CashEdge, now part of Fiserv. Over the years, he had seen both large companies and startups struggle with implementing OKRs using spreadsheets. To address this gap, he built the Profit.co Minimum Viable Product (MVP) and launched it in New York in 2018. In less than 4 years Profit.co has acquired customers world-wide including blue chip enterprises and is ranked as a Top 5 OKR vendor in G2