Here are a few of the topics covered. - If customers won't change for price what will they change for - How can you make the sale in the first minute of a call - How do you instill confidence in the mind of the buyer - How do you sell customers who don't want to change - How can you justify your prices and sell on value vs price - If your customer doesn't fear overpaying what do they fear - How do you handle I don't care about anything but price - How do you react when a customer is shocked at your price - What do nearly all customers base their decisions on - How can you state your price so it is not open to negotiation - Can you increase gross profit by giving a volume discount - Why should you avoid giving a discount on the first order - Why should you seem reluctant to give a price discount - How can you get a buyer to give you the price they are looking for - How should you react when the stage is set to your disadvantage - How can you increase your add-on sales by 50 percent or more - How do you get something in return when giving a price reduction - Should a buyer know that you have authority over pricing - How can you use contrast to make your price seem low - How do you respond to is that the best you can do - What strategy can you use to overcome every objection - How can you play dumb like a fox - Why should you never be the one to offer to split the difference - What should you do when a customer says to take it or leave it - How can you duplicate the lottery's wi