Bruce was trained in finance (ACA, B.Com in Economics and Accounting) and has a background in business (senior roles in major corporates including Group Strategic Planning Manager at the Bank of New Zealand). As a result he understands business and the pressures managers come under; and his approaches are based on realism and things that work. Bruce is also highly respected as an innovator and currently holds the record as the most creative person in Herrmann’s Brain Dominance (HBDI) New Zealand data base. Since 1992 Bruce has been an independent consultant working on what really matters in Strategy and Irresistible Leadership. Bruce's aim is to help people to draw out their spark and to be their most positive. He calls it "liberating the human spirit at work."