David Norman, CMC, FIMC, CMC-AF, is president of David Norman & Associates and has more than 53 years of experience advising CEOs, business owners, and executive teams. A former Certified EOS Implementer, he is a Fellow of IMC USA and the 21st recipient of its Lifetime Achievement Award. He is the author of Supercharge: A New Playbook for Leadership and writes weekly on leadership at davidtnorman.substack.com. He and his wife run a lavender farm in Lansing, NC.