Norm Leno began his journalism career as a sports writer for The Florida Times Union in Jacksonville, Florida in the early 70s. An accomplished photographer, he pursued a career as a photojournalist that combined his talents as he served in various positions with weekly publications in Northeast Florida. As editor for a specialty motorsports publication, he reported on racing activity in North Florida and Southeast Georgia. He provided indepth features on the personalities involved in weekend racing at local tracks as well as providing insight from the internationally recognized NASCAR series. Taking a break from the field of newspapers, Norm served as a public relations specialist for several companies including Road Atlanta, Daytona International Speedway and Miller Enterprises, Inc. He returned to the newspaper industry in 2000 when he assumed the position of Advertorial Coordinator for The St. Augustine Record in St. Augustine, Florida. He continues in that position