Liana Robinson - Certified Trichologist, Iridologist and Holistic Practitioner Liana Robinson is the Founder and CEO of Your Own Uniqueness (Y.O.U.), a holistic hair and wellness brand rooted in over 40 years of experience in the fashion, beauty, and health industries. Beginning her journey at just 15 as a model in Toronto, after college at Humber, Liana's passion took her from J.W. Robinson in California to the prestigious Bergdorf Goodman and Estee Lauder in New York. She thought she landed her dream job at ABC as a Systems Analyst to help the world transition from paper to computers. Going after the dollar, she created a software package for the beauty industry. But then realized that money was not her passion, but the lifestyle and creativity of the beauty industry was fascinating, and she enrolled in cosmetology school. Her heart led her deeper. After witnessing firsthand the emotional and physical damage many women endured in the name of beauty, from chemical damage, hair loss and stress, Lian felt called to seek real solutions. She retrained as a Certified Trichologist, Holistic Practitioner, and Iridologist, combining science, spirit, and strategy to address root causes of hair and wellness issues. Y.O.U., now offers all-natural product lines, detox programs, supplements, and educational tools and books that empower people, especially women, to reclaim their health, confidence, and self-worth from the inside out.