Rinat Keinan is a chief product and tech entrepreneur with 18 years of experience in product development and innovation. She holds a Master’s degree in Industrial Design from Bezalel Academy and is currently pursuing a Ph.D. at the University of Haifa, researching the intersection of technology and user behavior. Throughout her career, Rinat has developed deep expertise in product development, GenAI-driven solutions, and driving behavioral transformation through technology. In 2020, she was recognized as one of Israel’s top three most promising female entrepreneurs, and that same year published a product development book that became an Amazon #1 bestseller. Over the past two years, she has been at the forefront of GenAI and e-commerce innovation: 📌 CEO & Co-Founder of Pele AI, developing GenAI-powered technologies that enhance purchase confidence, reduce returns, and drive sales in online retail. 📌 Winner of the AI Innovation Award (April 2024) for technological contribution during Operation "Iron Swords." 📌 Canva Ambassador in Israel, promoting accessibility to GenAI-powered tools. 📌 GenAI Lecturer at Rimon School of Music, bringing AI advancements to creators and businesses. 📌 Leading GenAI workshops and enterprise adoption in both public and private organizations. As CEO of Pele AI, Rinat focuses on developing breakthrough GenAI solutions for e-commerce, seamlessly integrating AI to enrich shopping experiences, enable personalized recommendations, and create a smar