James Hurst is a creative director, writer, and producer specializing in brand design, storytelling, and emerging technology. With leadership roles at Tinder, Google, and Pinterest, he has shaped some of the most influential brands in tech, helping them craft identity, enhance user experiences, and drive cultural impact. As the author of Use Design to Design Change, James challenges conventional design thinking, offering a practical framework for designers and creative leaders. The book explores aesthetic intelligence, semiotics, and the power of rewriting the brief to solve real problems. James teaches courses on AI and design, co-founded Future Cards—an AI-driven brand strategy tool—and creates music that examines human-technology relationships. His latest projects explore brand semiotics, premium branding, and generative typography.