Sola Salako Ajulo is a distinguished advocate for consumer rights in Nigeria, passionately working to empower consumers and ensure fair market practices. Born and raised in Nigeria, she deeply understands the consumer challenges within the country and has been a vocal proponent for consumer rights since starting her advocacy with her column, "Handwriting on the Wall" in This Day on Sunday's Gliteratti magazine in 2003. As the founder of the Consumer Advocacy Foundation of Nigeria (CAFON) and ConsumerMama.com, Sola has been pivotal in driving policy changes and enhancing consumer awareness. Her tireless efforts have made her a respected speaker and consultant, influencing improvements in consumer protection. Her dedication continues to inspire action for fairness and transparency in Nigeria’s marketplace, making her a vanguard for consumer justice.