Tiisetso Maloma is a South African entrepreneur, most times an entrepreneur activist. His new, short and lazy book is titled “Forget The Business Plan, Use This Short Model”, a book on uncomplicating-entrepreneurship, describing Tiisetso’s devised short/proactive/efficient business model. He has ventured and wrestled in these industries: clothing, music, animation, television. His company www.AtLargeCommunications.co.za, helps businesses build and leverage business models (product architecture & psychology, marketing and distribution). And it also builds video marketing campaigns. He writes economic development programmes for AfriBizCulture (NPO) and helps out at two IT startups.